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What is Organic Search Services?
Organic search services, or organic search optimization involves the leveraging of algorithms inbuilt into search engines to increase the visibility of websites/products/services with maximum cost-benefit ratio compared to high-paid advertising campaigns.
With the defragmentation of search engine results into localized and personal preferences, organic search optimization has changed its nature from focusing on global SERP for targeted keywords and phrases to focusing on SERP on highly defined geographic target markets and preferential (searches according to personal tastes) target markets.
What is involved in Organic Search Engine Optimization?
Broadly, optimizing for organic search involves submission of websites to relevant directories, creation and submission of content that appeals to the target audience, and placing them at points of social density where the target audience attends frequently. These can be third party websites, webpages with content matter relevant to the products and offerings being promoted, social media networks, internet forums, and Web 2 platforms.
How is Organic Search Optimization more cost optimized than PPC and other ad campaigns?
In contrast to PPC and paid ad campaigns organic search optimization focuses on establishing your permanent presence on the internet and not visibility that exists only as long as you keep paying.
The results of organic search optimization have much greater shelf life and implications than paid ad campaigns that carry little credibility with the target audience. Today’s internet consumer is knowledgeable enough to suspect claims made through paid advertising.
The primary function of paid ad campaigns is to increase temporary visibility of temporary offers, while the primary function of organic search optimization is to create permanent awareness about the services, capabilities, and goals of a company.
PPC and ad campaigns cannot be compared with organic search optimization just because the objectives and functions are different though the results are similar or overlap in certain areas.
The results of organic search campaigns remain years after the original campaigns have been stopped, and continue to reinforce brand image and visibility. This is why organic search is much more cost-optimized than simple paid ad campaigns.